We are a group of technologists, former bankers, marketing and finance folk who started this company because we came face to face with friends and family up against the very real challenge of getting into their first home.
We know enough to know that house prices will continue their unstoppable rise up and to the right for the foreseeable future. Not too different from the 7-8% a year growth they’ve averaged over the last fifty years. Which means the biggest enemy most Kiwis are up against is time. They just don’t know it.
We spent a year to unpick the system, to figure out what was broken and what we could do differently to help the average family. Especially the one without the bank of Mum and Dad.
Like us, you probably didn’t know that over a first home buyers’ journey up to $50,000 in commission would be eaten up by up to six different middlemen (or women). How? As fees for ‘helping’ first home savers save their deposit, Kiwisaver, secure a mortgage, get their insurance and buy a home.
When the average first home price today is only $685,000 and you only need 10% you can do the maths: $50,000 is far too big a chunk to take for ‘helping’ people get there.
One of the reasons it’s the way it is is because you often need a different relationship with every one of those middlemen which massively increases cost and inefficiency.
Most Kiwis don’t have a game plan either for how they’re going to get there, and there aren’t a lot of people helping them until they’re ready.
So what’s our answer? To bring everything together in house, to help people get that first house. And to share all fees, to get them there even faster.
One team, one app, one brand to get you into your first home half the time with half the deposit with a $10k head start.